Nat Hobson

As this article reminds me, it’s not always an obvious problem that needs a solution. This is a great example of a solution to benefit, rather than solve. The original article can be found here.

Industrial designers sometimes make the mistake of thinking that certain product elements are written in stone, or that they just aren’t worth thinking about. And sometimes it takes a set of fresh eyes to see an exceptionally simple yet innovative solution. That was the case when Royal College of Art student Min Kyu Choi re-imagined the bulky UK power plug.

Folding Plug Design

Multiple Folding Plugs

Now that’s clever thinking!